Illinois Bankers Association
The Emerging Consumer & How to Bank Them
Wed, Apr 3, 2019
9:00 AM - 4:00 PM
This program will consider influences, behaviors and how, collectively, they impact a bank’s strategy to acquire and retain those consumers.
ATTENDEE PROFILE: Anyone who is responsible for marketing, business development or product development for a bank
|Sullivan, Joe||Joe Sullivan is the CEO and founder of Market Insights, Inc. – a consulting firm with expertise in market analysis, delivery system planning, strategic planning, branding, marketing and culture transformation. As a consultant, author and professional speaker with more than 25 years of experience, the themes of growth, innovation and motivation can be found throughout his work. He has been invited to share his insights with international, national, regional and state associations/leagues as a keynote and workshop presenter; and is on the faculty of the Graduate School of Banking at University of Wisconsin and the Ohio Bankers League Management School. Sullivan has presented to hundreds of audiences on topics ranging from human connection, disruption, consumer trends, delivery system planning, marketing, leadership and the future of banking. His passion, energetic style and practical approach engages audiences and consistently makes him a top-rated speaker. Sullivan’s unique perspective comes from working side-by-side with executives and marketers around the U.S. in the development of successful growth strategies. He incorporates these frontline experiences into his presentations and offers insights that challenge conventional thinking; creating a sense of excited urgency with his audiences.