The IBA and its Emerging Markets Advisory Committee is committed to helping financial institutions attract and serve Latino customers and communities, as well as other emerging markets. It is critical that financial institutions become more knowledgeable about these emerging markets, and about the opportunities that exist. We encourage financial institutions to use these resources to help educate their staff as well as their customers.

This resource center is designed to inform you of:

• upcoming events in which you can participate,
• articles and studies surrounding this emerging population, and
• publications and websites linking you to various governmental agencies, trade groups and other nonprofit companies.

FDIC Resources to Help You Build Customer & Media Confidence
These documents have been developed to help you respond to questions from your customers and the media about the safety and soundness of your bank.

• Media/Customer Talking Points - (Spanish)
• Customer Letter Template - (Spanish)
  
  
• Main Street Ad - October 9
  Main Street Ad (Spanish)
  
  Take Heart Ad - October 3
  Take Heart Ad (Spanish)
  
  Nothing is Safer Ad
  Nothing is Safer Ad (Spanish)

Event(s)

• Federal Reserve - Events

Articles/Studies

• Increasing Wealth in Latino Community (July 2007)
• Census Measures Ethnic Shifts (August 2007)
• How to Reach Chicago's Mexican Market: A Case Study (2006)
• Frequently Asked Questions - Matricula Consular (July 2004)
• Frequently Asked Questions - Matricula Consular (Spanish) (July 2004)

Latino Culture/Marketing

• Hernandez & Garcia
• Hispanic/Latino Market Profile
• Hispanic Market Opportunities
• Hispanic Media Share - What Top Advertisers Are Spending or Not?
• Hispanics Become Area's Largest Minority Group
• Relating Not Translating: Why and How to Market to U.S. Latinos
• Emerging Markets and Financial Services in the Latino Community: Problems and Strategies
• Nonprofit Says Reaching Latinos Takes Creativity

Publications

• Your Basic Banking Guide
• Spanish Interpreter Guide
• Legal Holiday Closing Signs
• Spanish Coloring Book

Resource Links

Association/Nonprofit Groups

• Appleseed
  Publications on how to bank the immigrant market
• United States Hispanic Chamber of Commerce
• Center for Economic Progress
  Information on free tax preparation and ITIN lending workshops
• Pew Hispanic Center
  Statistical data on the Latino market
• University of Notre Dame - The Institute for Latino Studies
  Statistical information on the Latin Market in Chicago

Government

• Federal Reserve - Publications
• Federal Reserve Bank of Chicago - Center for the Study of Financial Access for Immigrants
• FedACH International Exchange Rates
• FDIC - Money Smart Program
• Deposit Insurance Coverage Online Deposit Insurance Estimator Now Available (Spanish)
• US Department of the Treasury
• Mexico - Ministry of Foreign Affairs
• U.S. Citizenship and Immigration Services
• U.S. Financial Literacy and Education Commission
• U.S. Small Business Administration
• Embassy of Mexico in Chicago
• Mexican Consulate
• IRS Information
  Individual Taxpayer Identification Number (ITIN) Information, ITIN Lending, ITIN Acceptance Agent, forms, publications and Q&A
• Making Homes Affordable - English
  Making Homes Affordable - Spanish
  Information on affordable housing. 
• Financial Stability Plan
  Information on the financial stability plan.

Media Outreach

• 10 Tips to Protect Yourself from Mortgage Fraud
  March 2006
• 10 Tips to Protect Yourself from Mortgage Fraud
  March 2006 (Spanish)
• PSAs - Mortgage Fraud

Publication Resources

• Ethnic Trends
• Hispanic Bank Marketing
• Hispanic Career World